[NEWS] 090811 SM Entertainment’s application for trademark rights with Dong Bang Shin Ki on 5th August

SM Entertainment has once again applied for the trademark rights for Dong Bang Shin Ki.

It is known that SM Entertainment had gone to apply for continuation of trademark rights for the name ‘Dong Bang Shin Ki’ at the Korea Industrial Property Rights Information Service (KIPRIS) on 5th August together with 3 other names.

Currently the company is in a lawsuit with Dong Bang Shin Ki 3 members Xiah JunSu, Micky YooChun and Hero JaeJoong, and this application has brought up different interpretations from music experts.

With the case of SM Entertainment applying for trademark rights for the name, especially since there was once in 2004 SM has refused to do so for 東方神起, much interests are roused as to the intention behind the act.

SM Entertainment also applied for trademark rights of other groups like Super Junior and So Nyeo Shi Dae on 4th August.

One music industry expert said, “Applying for the trademark rights for the singers in your own company is a natural thing. Sometimes it has been taken as a sensitive issue by many.”

Another said, “The company has the right and this is a natural thing to do. It shouldn’t be seen as a bad intention.” While another said, “Dong Bang Shin Ki is a group that is wellknown throughout Asia and Korea. If the trademark rights are abused, it is damaging to their image. There was a problem of disbanding some time back. But it is true that the sensitive time comes when the company applies for trademark rights to the name.”

credit: sookyeong @ kbites

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